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【With the same author name:【Fan Xiucheng】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Review and Prospects of Loneliness and Consumer Decision-making

Chen Nuoya, Li Junxian, Li Shaobo, et al

Loneliness is universal. It exists widely and deeply affects every individual in the society. In recent years, the “loneliness epidemic” has overlapped with the COVID-19 epidem...

First published at: Nov 20, 2022

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doi:10.16538/j.cnki.fem.20220929.301

Foreign Economics & Management, Vol. 44, Issue 11, pp. 29 - 48

| F270

A Literature Review of Advertising Synergy Effect and Prospects

Wang Ping, Sun Wanling, Fan Xiucheng, et al

Due to the diverse development of media and the emergence of simultaneous multi-media usage, the advertising synergy effect has received much attention. This paper makes a systematic revie...

First published at: Nov 20, 2016

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doi:10.16538/j.cnki.fem.2016.11.002

Foreign Economics & Management, Vol. 38, Issue 11, pp. 14 - 28

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